The Tokachi Mainichi Newspaper (the Kachimai) is the most powerful advertising medium in Tokachi. The total circulation of the Kachimai is approximately 90,000, and 65% of the households in Tokachi subscribe. The paper's circulation is two times larger than the next most popular paper in Tokachi. In the Obihiro metropolitan area (Obihiro, Otofuke, Memuro and Makubetsu), where 70% of Tokachi's population lives, the circulation rate is 70%, making the Kachimai the ideal marketing tool for any company.
Newspaper advertisements are mirrors that reflect aspects of contemporary life, and provide important information for daily life. Our classified ads, real estate and sale advertisements help local people find the goods and services they desire and businesses feel they are a good way to promote themselves. To enhance the effectiveness of a company's marketing message, we promote "media mix" advertising that utilizes our affiliated cable TV and FM radio stations. Our free paper, Chai for female readers, is also popular with readers and advertisers.
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